Monday, July 09, 2007

If It’s Legal in Your Community,

Hang Your Offer on Your Prospect’s Door

One way to combat rising postal rates and advertising clutter is to virtually hand your message to your prospects. A well-crafted message with a solid offer hung from a door knob has a jump start in the struggle to save money and still get attention.

Power Direct, Newport Beach, CA is among a growing number of private distribution companies that can deliver your message at any time or any day to a targeted audience. We’re not talking about cheap flyers tucked under windshield wipers. These are glossy t 17" by 5-1/2" ads that are right there when you reach for the knob.

According to a spokesman for Quiznos sandwich chain who used the system to introduce home deliveries last year response rates were about 3%, more than double the response rate from direct mail.

Tip for the Little Guy

If you have a business or service that would lend itself to this type of promotion and there’s no provider in your area, do it yourself and test your package just as you would any direct marketing offer.

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