If It’s Legal in Your Community,
Hang Your Offer on Your Prospect’s Door
One way to combat rising postal rates and advertising clutter is to virtually hand your message to your prospects. A well-crafted message with a solid offer hung from a door knob has a jump start in the struggle to save money and still get attention.
Power Direct,
According to a spokesman for Quiznos sandwich chain who used the system to introduce home deliveries last year response rates were about 3%, more than double the response rate from direct mail.
Tip for the Little Guy
If you have a business or service that would lend itself to this type of promotion and there’s no provider in your area, do it yourself and test your package just as you would any direct marketing offer.
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