Smart marketing ….

“Do Stuff” a Radioshack Magazine:

Relevant, Readable & Motivating

It promotes action; promises benefits; tells “how to;”

offers big discounts; and makes it easy to buy

with a call, click or visit.

Boy, oh boy! Some promotions are so well planned and executed it makes you smile with admiration for those who put it together.

Do Stuff is a nifty 6”x11” full-color 24-page attention grabber. The front cover welcomes you with a pretty lady and these promises:” Survive your next road trip”, “Make your own souvenirs,” “Podcast like a pro.” And then, page three piles on more hooks with a full list of “The Stuff” for us to do.

Bob Kilinski, the friendly talking head on the inside cover, explains that
Do Stuff is about the technology that makes “enjoying life” a little easier and more fun. Throughout the magazine the copy dances lightly along, takes the trauma out of tackling tech, abstracts the complicated and makes things understandable--- and doable.

I’d love to be privy to the ROI on this gem.

Tip for The Little Guy

Be serious as hell about what you sell, but deliver your pitch in a light and friendly style. You’ll sound like a warm human being with a message worthy of attention.

Get your hands on a copy of Do Stuff. Or, better yet read it now on line at www.RadioShack.com.

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