Marketing with White Papers…

Mothers of Invention White Paper

Is an Offer You Can’t Refuse

Via their blog, Feaking Marketing, The Mothers of Invention direct marketing agency have made and offer you can’t refuse. They've invited one and all to steal their meaty white paper, “How to be an Awesome Client.” I’ll aid and abet your theft with this link:

Download how_to_be_an_awesome_client.pdf

Click it. You’ll be rewarded with a tidy 12- page manifesto. Crisp and clear, it details the way things should be to reward both clients and agencies. You can download it in seconds, read it in minutes--- and follow its advice forever.

(Click Freaking Marketing in the links at right to capture more goodies.)

Tip for The Little Guy

White papers without hype are a great vehicle to promote your expertise. You don’t have to be a great writer. You just have to know what the hell you’re talking about. Get a pro to polish your prose.

You have useful information your customers and prospects can use. Put it in a white paper. Then, do what the bright guys at Mothers of Invention have done: give it way. And keep the thread going with follow-up that helps tie the knot.