Chutzpah Is Good for Business.
Hubris Is Not.

Entrepreneurs who get everyone to drink the Kool Aid™ are like good quarterbacks: a little cocky, but not cocksure. They have the contagious courage and enthusiasm that makes things happen.

With aplomb they finesse the subtle difference between aggressive and pushy. They don’t annoy people. Still, they get attention. They get remembered. They’re good closers. They get business and keep business.

Beware, though, of the tyro tycoon loaded with exaggerated pride. Already a legend in his own mind he shouts his wish list as fact: “World Leader in Blah,” “America’s Favorite Blah”, The Number One Blah,Blah." All worthy goals. But don’t announce them until you get there, Pal.

Because of marcom clutter, folks have honed their B.S. detectors. And that's a good thing.

Credibility is king. If they don’t believe you, they won’t buy from you. And they have a lot of resources to credit or discredit your claims. Is it true? Man, you can click on it!

Hubris ...sometimes it’s just plain arrogance... spawns the unproven superlatives that crowd many marketing communications. And what a waste!

Empty words yank the chain that flushes a crappy message down the tube before it gets in anyone’s head.

Promise benefits you can deliver. Deliver more than you promise. It’s a good way to build a business and develop customer loyalty.