Small Space Ads
Can be Effective

Even with a skimpy budget, continuity and frequency can work well if you hang in long enough.

Example: Woody Burch ran a 1 col. x 1 inch ad in a local paper three times a week for many years. This little b & w ad just had a head shot of Woody, and copy that said: "Trees Removed Woody Burch" plus his
phone number.

If you asked anyone in that paper's circulation area about tree removal, most would remember Woody.

Every windfall became a windfall for Woody...a little guy who built a solid business because he understood it's good to already be in your prospect's noodle when you're needed.

JR