Lack of credibility can be
like a moat that separates
you from your customers

Lack of credibility is a perception, not a character flaw. You have to establish your credentials and you can’t do it without visibility.

Everyone in a company should be aware of the relationship between image and success. I’m not talking about some phony manufactured persona, but about the true essence you project of your company and its product or service.

It’s true: Your product or service is your ultimate salesman. Yet, before they can sell for you, they must be visible --- and creditable. The unknown is always a little scary, especially when you’re asking folks to part with their money.

So, how do you get visible without a fat ad budget? Invest a few bucks in some good
public relations.

Contrary to some opinions, the old fashioned news release is not dead. In the right
hands, it can still be an inexpensive and effective way to get some exposure. Just
remember, editors are looking for news, not an ad in sheep’s clothing.

Some PR folks never write a news release. They contact the media with ideas for
features that will interest the publication’s readers.

One of my favorite ezines is Joan Stewart’s The Publicity Hound. Every issue offers
tips and techniques you can use to ratchet up your visibility and leverage your
credibility.

Sign up for her newsletter at: http://www.publicityhound.com/