PETA Turned a Ban into a Boon

Was it a touch of genius,

or a happy accident?

Whether you love steak or veggies, you have to marvel at the leverage PETA pried out of the three million bucks they didn’t spend on a Super Bowel commercial. Was getting banned by NBC a strategic ploy or did they really plan to run the spot?

The important lesson is that you can generate tons of exposure by not getting exposed. Many of the millions who would have missed the Super Bowl in situ are taking the time to look it up on the Net. And you can bet many viewers are finding it worth several viewings.

You can also bet the spot, labeled by some as “The Pumpkin Licking Ad, will convince some of the easily convinced that vegetarians do have better sex.